Top 10 e-commerce markets

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The global e-commerce market is growing rapidly. Due to which countries is this happening and what features are there in each of the markets? Analysts of the PayOnline processing center spoke about this.

# 1 - China
  • The volume of the e-commerce market is $ 562.66 billion
  • 33% of purchases come from mobile devices (tablets and smartphones), 67% - from stationary computers.
  • The average age of an online shopper is 25.
  • Shopping is the fastest growing online activity in China.

# 2 - USA
  • The volume of the e-commerce market is $ 349.06 billion
  • 13% of purchases come from tablets, 15% - from smartphones, 72% - from stationary computers. Thus, Americans buy more through computers and less through mobile devices.
  • 72% of SMEs do not trade online.

# 3 - Great Britain
  • The volume of the e-commerce market is $ 93.89 billion
  • 12.1% of purchases come from tablets, 16.5% - from smartphones, 71.4% - from stationary computers.
  • 33% of online sales are made after 6pm.
  • Online trading accounts for 30% of the country's economy.

# 4 - Japan
  • The volume of the e-commerce market is $ 79.33 billion
  • 6% of purchases come from tablets, 46% - from smartphones, 48% - from stationary computers.
  • 97% of internet users shop online.
  • A favorite online activity among Japanese people is reading email.

No. 5 - Germany
  • The volume of the e-commerce market is $ 74.46 billion
  • 11.5% of purchases come from tablets, 16.2% - from smartphones, 72.3% - from stationary computers.
  • Most often, Germans open their e-mail in the morning.
  • Half of online sales come from Amazon and Otto.

# 6 - France
  • The volume of the e-commerce market is $ 42.62 billion
  • 8.1% of purchases come from tablets, 11.1% - from smartphones, 80.8% - from stationary computers.
  • Only 68% of French people use the Internet.
  • 19% of purchases are made on foreign sites.

# 7 - South Korea
  • The volume of the e-commerce market is $ 36.76 billion
  • 1% of purchases come from tablets, 50% - from smartphones, 49% - from stationary computers.
  • The fastest internet speed in the world.
  • Most people shop between 10pm and 12pm.

# 8 - Canada
  • The volume of the e-commerce market is $ 28.77 billion
  • 7.5% of purchases come from tablets, 8.7% - from smartphones, 83.8% - from stationary computers.
  • 45% of purchases occur on foreign sites.
  • About 70% of smartphone users buy through mobile devices.

No. 9 - Russia
  • The volume of the e-commerce market is $ 20.30 billion
  • 12% of purchases come from tablets, 8% - from smartphones, 80% - from stationary computers.
  • 13% of Russians buy online.
  • The most popular payment method is cash on delivery.

No. 10 - Brazil
  • The volume of the e-commerce market is $ 18.80 billion
  • 4% of purchases come from tablets, 8% - from smartphones, 88% - from stationary computers.
  • 18% of all online stores sell clothing and accessories.
  • Only 8% of purchases are made via smartphones.
 
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