Shock content sells! Play on emotions and make money.

[Lord777]

News-sensation! Anonymous TOP affiliate marketer burned all their working bundles! Follow the link and find out his secrets!
Admit it, it would be interesting to see? Shock content, when used skillfully, increases conversions. Such content is designed to create vivid emotions and interest among the audience, which rarely leave people indifferent, because the forbidden fruit is always sweet.
Shock content often triggers emotions such as dislike and fear. Such emotions are primarily designed to affect the human psyche and linger in memory. Therefore, such tricks, despite all the prohibitions, crawl out of any possible loopholes in all variations.

Features
The main feature of shock content is the use of shocking images and texts. When people view these ads, people get interested in continuing, and your conversions increase as a result. The main challenge when using the method is surprise. You can manipulate the reaction from your ad and create positive or negative perceptions - the effect will be the same.
Used wisely, you can create viral content.

What does the legislation say?
I really want to get a golden jackpot in such a simple and quick way as shock content. However, this path does not always go smoothly.
The law says that publication is prohibited from materials that demonstrate illegal behavior that encourages dangerous and prohibited actions. Agree, rather blurry.
Do not show: same-sex love, hostility, drug content, suicide propaganda, pornography.
Many social networks avoid shock content, so you need to be able to come up with something shocking, but within the limits of decent.

Cons of shock content
Shock content is prohibited in many traffic sources. However, in teasers, he can play into your hands when promoting your product.

Why shock content works
Negative emotions are always the most powerful and intriguing. But when using them, you need to be able to balance them with something good that can motivate the audience to buy. It could be regret, problem solving, or wait a happy end. Often shocking materials are used in public service announcements, one of the latter is small signs on large highways urging to observe the speed limit:
Tough, but makes you think and decide to slow down.
It's the same on the Internet. The user sees the information, as a result of which he decides to act as the arbiter intended.
Imagine some loud disaster happened. We are sure that most of you will rush to read all the information, view photos and videos from the scene, and many will go looking for cruel details in the Telegram channels. This phenomenon is developed in many people, the same curiosity is shown when a shock banner is found.
Shock content ads show things that we are not used to seeing or have never seen at all.
Let's remember Diana Shurygina or the story of the death of a blogger's friends after a pool with dry ice. Both the one and the other ripped off large sums of money on TV and got thousands of subscribers in the bargain. Shock content works everywhere, despite the storm of negativity.

How to use shocking content?
To avoid bans, you can not hit right in the forehead, but be careful. For example, use a completely adequate image, supplemented by shocking text that promises to reveal a secret further.
You can bet on curiosity or intimidation (and bullying is bad and forbidden).

What emotions are they selling?
Compassion.
Abandoned kitten, a person with a skin disease, suffering. It is difficult for a person to pass by such pictures and not sympathize.
Leaving your comfort zone.
People remember well unusual things that go beyond their comfort zone: ugly pictures of diseases, natural disasters, insects.
Fear.
This approach works well in the gut, where you can visually show what will happen if the audience does not purchase your product.
Inconvenient position.
"This old man can 5 times a day, but you feel weak?" Surely, such an announcement will put men in an uncomfortable position, informing about a problem that is not customary to talk about in front of everyone.

Shock content examples
How do you like this trick?)
In advertising, as in war, all methods are good, so be creative and create a real shock!

 

[Tomcat]

How emotions rule us​

What is stress and can it be assessed? Where do emotions come from and how do they affect the body? What is the three-story brain and functional systems theory?

The first researcher of stress as such was the American psychophysicist Walter Cannon, who established that it is emotions that precede physical reactions, and not vice versa. In the 1920s, Cannon developed the famous theory of homeostasis - the constancy of the internal environment of the body. According to this concept, the body itself is concerned about the constant maintenance of conditions, adapting to changes in the environment. The body always secretes stress hormones - adrenaline, norepinephrine and cortisol. All three hormones have a certain effect on us: for example, when cortisol is released, the body is able to exist in a stressful environment and cope with stressful situations. Adrenaline activates the body, dilates the pupil, bronchi and heart. Thanks to stress hormones, a person ' s capabilities increase many times over - everyone knows the story of the American Joe Rollino, who managed to carry away four of his comrades from the battlefield at one time. However, hormones that are released during stress cause great damage to the body: the sensitivity of the kidney tubules decreases, immunity decreases, and the risk of stomach ulcers increases.

Stages of stress​

Kennon's student Hans Selye deduced three stages of stress. At the first stage - the stage of anxiety - the body's defenses are mobilized, working capacity improves, and due to the increased release of nitrogen and potassium, the liver or spleen increases. At the second stage - resistance - there is an increase in resistance to various influences, but at the same time, the activity of other systems decreases. The third, final stage - the stage of exhaustion, on the contrary, is characterized by a decrease in the body's resistance to the stressor and can lead to death. It is important to note that the body itself goes from the second to the third stage, and we can only become aware of this process after some time.

How do you assess your stress?​

It is very important to understand exactly what stage your stress is at. The latest developments can help with this: for example, the Stress Check program, which can be installed on Android. The program can evaluate changes in cardiointervals, the screen displays a pulse wave. Under stress, the heart rate is less variable.

Defense mechanisms​

The autonomic nervous system is divided into two sections: the sympathetic and the parasympathetic. The sympathetic system, or "fight to fight", is activated precisely in stressful situations. During this period, the pupils, bronchi, kidneys, trachea dilate, urine output decreases, and the vessels narrow. But the opposite parasympathetic system, or "relaxed", has a reanimating effect for our body: during its activation, there is an abundant secretion of the lacrimal and salivary glands, the stomach secretes more juice. It is very important to learn how to use the parasympathetic system to restore the body.

Emotions​

In fact, emotions can pose a direct threat to our lives. This fact is demonstrated by the striking experiment of Ibn Sina: he put a wolf and a lamb in two different cages opposite each other. Within a few days, from constant stress due to a sense of danger, the lamb became very sick and died, although it had food in its cage, and the animal itself was young and healthy.

According to the teachings of the scientific school of Anokhin and Sudakov, stress occurs when a person cannot satisfy vital needs for a long time. Thus, negative emotions accumulate. How does this happen? There is a specific theory that these researchers have developed - this is the theory of functional systems. According to the doctrine, the behavioral act directly depends on the satisfaction of needs. Needs form motivation, followed by a decision-making stage, followed by an action program, and then a result. But the finish line in this process is the so-called result parameter stage, when we certainly compare the result with our expectations. Hence the conclusion: our emotions are influenced not by the result of some business or event, but by the difference between expectations and reality. If the result and expectation match, then we can experience positive emotions, but when the opposite happens, then negative accumulates in us, which can lead to stress. A typical example is when an excellent student gets the only four on the exam and is very worried about it, and some even get depressed. The most important rule in this case is to emotionally tune in not to the highest motivation, but to the optimal result.

Experiments​

Russian physiologist Yevgeny Yumatov conducted a series of experiments proving that emotions are influenced by a personal attitude towards something. Yumatov experimented on a rat - the rodent was placed in a space where there were a huge number of wires with a small electrical voltage on the floor. The rat jumped for a very long time, trying not to step on the wires, and then, when it saw the house (it was installed in the corner), it ran to it and was there for a long time, quite calmly. Before that, several rats had died in the same house, apparently due to some unfavorable situation, and there were no wires near the house - the dead rats were completely safe.

Mechanisms​

In order to control your emotions, it is very important to understand how our brain works. Neurophysiologist Paul McLean argued that the human brain consists of three parts, which are impaled one on top of the other, like nesting dolls. The central part is the ancient brain, or the brain of the reptile, which is responsible for performing the simplest functions - breathing, sleeping, blood circulation. The second part is the ancient brain, or the limbic system, which is involved in the regulation of the functions of the internal organs of smell, memory, sleep, and wakefulness. A person cannot control the limbic system, but the connection between consciousness and emotions always exists. But the neocortex or cerebral cortex is responsible for higher nervous activity. This is the only part of the brain that we can track. It is in the neocortex that our “I” is formed. It is very important for each of us to understand from what exactly he has positive emotions. After all, the emotional state is generalized to all systems. Positive emotions are always short-term, but negative ones are chronic. According to statistics, positive emotions depend on three factors: the presence of loved ones, satisfied life needs, and, of course, success, but only in those areas that are really significant for us.

A person needs to make every possible effort in order to monitor his body, to try to control those processes that are amenable to control. At the right time, observation will help prevent the accumulation of negative emotions and the development of stress stages. It is very important here to analyze your actions and decisions. At the end of the day, you can just remember and be sure to write down certain situations and your reaction to them - this will make it easier to change the behavioral stereotype. You also need to be attentive to your breathing, do breathing exercises and, no matter how corny it sounds, sleep for 8-9 hours.