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Traditional stores are gradually losing their customers, who increasingly prefer online shopping. It will be difficult for offline stores to compete with online sites offering better prices, assortment and convenience of purchasing goods.
However, technological advances are opening up new perspectives for conventional stores.
There are many options for the intersection of online and offline trading, as well as the independent full-fledged existence of a traditional outlet.
According to forecasts, by 2025. all offline stores will look like this:
1. Showroom
People will go to the store like a museum or an entertainment center. Special sensors will track the movement of customers around the trading floor and record the goods that interest them.
The automatic notification system will be able to send promotions and special offers with the participation of these products to the smartphones of visitors, as well as simply provide them with links to the online store where you can purchase the goods.
2. Analytics
Traditional stores will actively use analytics based on customer behavior at the point of sale. With the help of special sensors, it will be possible to track the effectiveness of promotions and form a portrait of a regular customer.
3. Invisible payments
By 2025 mobile payments will be ubiquitous. In addition to smartphones, wearable devices such as watches and fitness bracelets will be used. Some companies already allow you to order and pay for products even before arriving at the store.
4. Sensor technology
Product promotion will be based on consumer feedback. Various tools will allow you to track emotions from goods and services.
The stores will also use a variety of stimulants, such as smell and music, which will increase the activity of shoppers.
5. Automation
Routine work will be performed using automatic assistants. With the help of beacons, it will be easier for customers to navigate the store, find the desired product on their own, and even find out their size in virtual fitting rooms.
However, technological advances are opening up new perspectives for conventional stores.
There are many options for the intersection of online and offline trading, as well as the independent full-fledged existence of a traditional outlet.
According to forecasts, by 2025. all offline stores will look like this:
1. Showroom
People will go to the store like a museum or an entertainment center. Special sensors will track the movement of customers around the trading floor and record the goods that interest them.
The automatic notification system will be able to send promotions and special offers with the participation of these products to the smartphones of visitors, as well as simply provide them with links to the online store where you can purchase the goods.
2. Analytics
Traditional stores will actively use analytics based on customer behavior at the point of sale. With the help of special sensors, it will be possible to track the effectiveness of promotions and form a portrait of a regular customer.
3. Invisible payments
By 2025 mobile payments will be ubiquitous. In addition to smartphones, wearable devices such as watches and fitness bracelets will be used. Some companies already allow you to order and pay for products even before arriving at the store.
4. Sensor technology
Product promotion will be based on consumer feedback. Various tools will allow you to track emotions from goods and services.
The stores will also use a variety of stimulants, such as smell and music, which will increase the activity of shoppers.
5. Automation
Routine work will be performed using automatic assistants. With the help of beacons, it will be easier for customers to navigate the store, find the desired product on their own, and even find out their size in virtual fitting rooms.
