What is Masterpass and how does it work?

CarderPlanet

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Online business owners are constantly on the lookout for effective and reliable tools to increase website conversions. Recently, more and more e-commerce representatives are starting to use the Masterpass card data storage.

It is a secure digital wallet that can store Mastercard, Maestro and Visa data. When paying, the client can choose the one he needs from the list. It is already possible to pay with Masterpass in Ukraine on the websites of more than 2000 merchants.

What is the service for and what are its advantages?​

With the help of Masterpass, users can save the card in the system and pay with it in online stores and on sites that use this service. You can use Masterpass features absolutely free of charge and without commission on different devices and operating systems.

Masterpass stores not only Mastercard data, but also Maestro, Visa. An important advantage of the service is the security of data storage thanks to the multi-level anti-fraud system from Mastercard.

How does the service affect website conversion?​

Convenience and safety of payment for consumers is no less important than the cost and quality of the purchased product on the Internet. Online store owners can easily test the new payment method and measure how the site conversion has changed.

The platform for online purchases and transfers can be used both on websites and in applications where there is a button or the Masterpass logo. After saving the card in the wallet, you just need to select it from the list when paying and follow the instructions.

A multi-layered storage security system ensures that customer data does not fall into the hands of fraudsters. In order to access the list of all connected cards, you need to specify your mobile number and receive a password, as well as enter the CVC2 / CVV2 code to confirm the payment.

How the payment process works:
  • Client registration takes place in the application 1 time.
  • In your personal account, you can add the data of the remaining plastic cards.
  • During payment, you need to select Masterpass on the website or in the application.
  • Then, when making a purchase, you should indicate the card from the proposed ones after passing the authorization through the mobile.
 
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